Wella EIMI Rugged Texture 75ML SEAMLESS MAKEUP professional-grade colour concentrate is perfect

professional-grade colour concentrate is perfect for creating bold

This oil-enriched developer provides gentle lift and optimal colour deposition

Shine Fix Complex provides 24 hours of brightening power from the roots to the ends

spray over damp hair and leave to dry naturally for a casual look

Wella EIMI Rugged Texture 75ML SEAMLESS MAKEUP professional-grade colour concentrate is perfectWella EIMI Rugged Texture 75ml is a matte paste that provides strong definition and a rugged effect to your hair. This hair styling product is perfect for those who want to add texture and definition to their hair. Its matte finish gives a natural and effortless look, while its strong hold ensures that your hairstyle stays in place all day. With a hold level of 3 4, this paste is easy to apply and provides a flexible hold that allows you to restyle