Pink M&M's ® Chupa Chups Focus groups were held to

Focus groups were held to decide the correct proportions for the gradual reintroduction of the banned color during the Christmas season of 1985

What could be more satisfying in moments of holiday stress

It's that almost tooth-breaking little gem that's been beloved by young and old alike for years

But don't just take our word for it

Pink M&M's ® Chupa Chups Focus groups were held toWhen you need something pink, it's pretty likely that you REALLY NEED something pink. For example, when you're responsible for making a princess party happen, you need some pink. Treats for school? Announcing the birth of a baby girl? Birthday (and Easter, and Christmas, and alternative Halloween) presents? Same deal. When it comes to making kids and adults happy, Pink M&M's won't let you down. They're pink AND they're classic milk chocolate M&M's.