Joico Color Intensity True Blue 118ML Hair Colour Peroxide Developer Not only does this innovative

Not only does this innovative product offer immediate coverage

this hair dye is perfect for anyone looking to achieve a natural and sophisticated soft light blond look

For 3 levels of lift

Intensive Reconstructive Treatment Fortifies and protects all hair types stressed or parched by the harmful effects of environmental pressures

Joico Color Intensity True Blue 118ML Hair Colour Peroxide Developer Not only does this innovativeJoicos Color Intensity Semi Permanent intensely concentrated pigments are designed to help you create over the top results that last up to 20+ shampoos.* Color Intensitys intermixable formula can be applied straight from the tube, or mixed and mingled to your hearts content for endless creative possibilities. Bonus: NO DEVELOPER REQUIRED! + Over the top vibrancy that lasts and lasts. + Reconstructs for guaranteed healthier looking hair after every